Media Strategist → Product Design · Health Tech

My background in media strategy
taught me how people make decisions.
Product design taught me what gets in their way.

I'm Victoria — strategy informs how I frame problems. Design is how I solve them.
Health tech is where the stakes kept me honest.

Strategy + Design
12+ yrs
Across media & product
Health Tech
5 yrs
Patient & provider platforms

Selected work

Health Tech · Provider & Patient Platforms

A few examples of how I translate complexity into clarity — across users, systems, and scale.

01

Reducing friction in a high-stakes scheduling system

Redesigning a mental healthcare scheduling experience to reduce drop-off through clearer workflows, reliable availability, and greater booking confidence.

Booking completion increased 25% → 98%
Scheduling Systems Behavioral Friction Patient Experience
View case study →
Scheduling interface on desktop and mobile
Clear availability reduced uncertainty at commitment
02

Balancing visibility, coordination, and care across a shared platform

Redesigning patient and caregiver workflows across a shared healthcare platform to improve coordination, visibility, and clarity across different user needs.

Platform engagement 2× Login growth across both user roles within first year of launch
Multi-role Systems Care Coordination Shared Visibility
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Patient home Patient
Caregiver schedule Caregiver
Same platform, two entirely different needs
03

Reducing operational friction across care delivery

Simplifying fragmented provider workflows to reduce operational overhead and support more scalable, efficient healthcare operations.

Time to document reduced 30% Across care team workflows
Operational Systems Internal EHR Workflow Optimization Cost Reduction
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Coach time logging interface
Logged in 3 clicks